Alcohol Ads Appeal to Teens Online, Expert Says
Teens are likely being exposed to a lot of alcohol advertising online, says the Director of the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health. David Jernigan says alcohol companies’ voluntary limits on print, television and radio ads are often ignored on social media websites.
Jernigan, who conducted a recent review of alcohol ads and social media, cites examples such as a beer bottle that was lit up like a Christmas tree on one Facebook page, and accompanied by stuffed animals in another. He also points to the video on YouTube that featured cartoon characters using alcohol to reduce stress.
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